2014-07-19 14.46.59

I was blessed enough to take a trip to Alaska to see my brother-in-law marry into a beautiful family.  We stayed in the town of Soldotna of the Kenai peninsula (about a four hour drive south/southwest of Anchorage).  So one of the things that people do when they are in Alaska is to go Salmon fishing, a popular combative sport that took place on the Kenai river bank.  When we were fishing there was this discussion of what was happening in a town south of where we were where the regulations for Salmon fishing were not as strict and neither were the accommodations for people fishing or dip netting on the shore.  Things go so bad that people were using the underpass along the river bank as a toilet.  If you were to take a trip down the river you’d be met with a rotten smell and the ghostly remnants of toilet paper flapping in the wind and in the water.

Absolutely disgusting.

So what does this have to do with Real Estate Jeremy?

Much like the free for all that people were seeing on the river bank, it’s the same with real estate marketing trends.  You see, regulations may seem like a pain in the butt to some people who always walk the grey line of right or wrong; but without them marketing your homes could be a free for all that could get ugly pretty quick.  Not only would you see the market saturated with crap, but you would see people taking advantage of the situation more than thought possible.

Now, don’t get me wrong, I think marketing for real estate is probably the second most important thing you can do for your self (1st and foremost is prospecting); but make sure you do it with grace, rules and style. Without that trifecta you’ll see this business fall apart VERY quickly.

If you have questions about real estate marketing, feel free to give me a call at 616-717-8294 or email me directly at jeremymullens@kw.com.

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